Trade shows offer business owners the chance to attract new customers and network with other industry insiders, but only if their exhibits can compete successfully for attendees’ attention. Custom exhibits are the best way to go, but it can be hard to decide on a theme and a design. Check out some custom Exhibit Articles or read on to find some tips intended to inspire business owners to think outside the booth.
Trade show exhibits that feature an interactive element are much better at drawing people in than those that feature only passive activities like watching videos or reading literature. Try setting up a custom game related to the business and offering small prizes. Not only will this interactive element draw in a larger crowd, but it will also keep them there for longer and get them interacting with the exhibit and the company’s representatives.
Business owners should keep their exhibit spaces looking clean and inviting. A few pieces of simple furniture and an example of the company’s products are fine but don’t fill the entire area with bulky items. Leave some extra space so that customers feel comfortable while they’re talking to the company’s representatives.
Keep Branding Consistent
Well-established businesses know how important it is to keep on-brand. Small business owners sometimes struggle with this aspect of marketing, but it doesn’t have to be difficult. Just make sure that the company’s logo and the color scheme are consistent across the exhibit, including any branded merchandise or pamphlets.
Keep the Key Message Visible
Make sure the key message is easily visible by keeping it short, using a large, easy-to-read font, and placing the text at waist-height or higher. This applies whether the company’s logo will be the focal point of the exhibit or one of its products. Incorporating a few carefully chosen headlines can give visitors an idea of what to expect, but don’t overdo it and make sure they don’t crowd the key message.
Choose Graphics Wisely
It’s always best to work with a professional designer to create a custom exhibit. Business owners should trust their designers’ judgment when it comes to choosing and formatting graphics. Poorly designed, poorly formatted, or poorly placed graphics look messy and unprofessional, so those who choose to design their own exhibits should be especially careful about images.